Why small businesses and start-ups need to sell internationally

Before the internet, small businesses and start-ups could usually only serve customers in their local areas. Nowadays, if you own a business with a limited budget, you can still sell your products to customers around the globe, thanks to the world wide web. By installing eCommerce facilities on your business’s website, you can empower consumers to purchase your products, regardless of where they are in the world. Shipping and logistics companies like ours can then help you ensure that your products reach your international customers. But what are the advantages of selling your products internationally if you run a small business?

1. Creating a stable customer base

Small businesses (especially start-ups) need to attract a certain number of customers if they want to succeed in the long-run. What’s more, it’s not enough to attract a single, large surge customers who only buy from you once. You need to continually sell enough units to cover your overheads and generate the revenue you need for expansion. This means you need to establish a lasting customer base that can be relied on to buy your products regularly. There may not be enough customers in your local area to create this base. By selling your products internationally, you maximise the number of customers that you can potentially attract to your business, thereby increasing your chances of creating a stable customer base.

2. Achieving security through diversity

Markets are always shifting and evolving. The types of products that people want change almost on a daily basis. If your business only sells products in your own country, you are entirely dependent on one national market. If that market changes and demand for your product drops, your business could suffer. Remember that small businesses like yours are particularly susceptible to sudden changes in market demand. However, if you sell your products internationally, you can be confident that there will always be a demand for them somewhere. By selling your products in a wide variety of international markets, you can eliminate the risk of being caught out by sudden changes in any one market. In short, selling internationally can help you to secure your business’s future.

3. Maximising profits

Of course, the simplest reason to sell your products internationally is that it allows you to increase your profits very rapidly. By maximising the number of people who can buy your products, you maximise the amount of money you can make.

Here at Parcel Broker, we believe that eCommerce and international selling can be the key to success for many small businesses and start-ups. If you want to help your business succeed, get in touch with us today and find out how we can help your products reach customers around the world.