There is no doubt that eCommerce is booming in the UK right now: this sector generates an average annual revenue of over £100 billion. If you run an eCommerce company selling anything from toys to clothes and wine, you will no doubt already have a fabulous website in place. But have you got an equally amazing app?
A mobile app for your eCommerce business is a must in the modern business world. So many of your customers will shop on their smartphones or mobile devices, and you don't want to miss out on those sales. But what should you be looking for when designing your mobile eCommerce app?
Easy to use
The first thing to do is make your app easy to use. This means that the navigation between pages should be common sense and everything should be easy to find for the user. You also need to pay attention to things like fonts and background colours as these make a big impact on whether people will find your app usable or not.
Of course, you will know that you require a lot of personal data from your customers as an eCommerce business. This is just as true when someone uses your mobile app, so you must make sure it is fully secure and complies with the latest GDPR laws. It is vital that you do all you can to make your app watertight and protect your customers' sensitive information.
One of the great bugbears for any eCommerce company is shopping cart abandonment. It is thought that this could be as high as 68% on average across the sector! The trick to reducing dropouts on your mobile app is to make your checkout process as simple and clear as possible. While it is important to provide a choice of payment method, for example, do not overcomplicate it.
Let ParcelBroker deliver your goods to the customer
Once you have created a great mobile app, you still need a reliable and fast way to get your goods to the customer. Here at ParcelBroker, we can deliver your goods at great value rates. If you want professional, secure and cheap parcel delivery, get in touch today.